Clean Skincare

Concepting
Photo Direction
Retouching
Print/Digital Design

The purpose of Clean at Sephora is to showcase beauty products formulated without harmful or irritating ingredients in a digital and print campaign. The objective of the creative team was to rebrand the imagery, using visual cues to establish that these products are natural and non-toxic. We wanted the visual concept to be approachable, dynamic, and show that these products are still powerful without the unhealthy components. We adopted a vibrant color palette throughout the creative and used greenery as a visual cue to natural ingredients.

The period of this project was two months, and my role was establishing a specific visual direction, and photo/motion brief, art directing the photoshoots, designing out all the assets for digital and print placements, and making necessary edits based on client feedback.